Why speed matters more than polish
In the early days of Hexa, we had a choice: build the “perfect” onboarding flow or ship the rough version and see what users hated. We shipped it. Within 72 hours, we had 4 clear blockers, 2 surprise insights, and 1 urgent fix.
If we’d waited 3 more weeks to polish? We’d have gotten feedback later — and slower — and probably wasted time on the wrong things.
Speed creates feedback. Feedback creates focus. Focus sharpens product.
The myth of the “right” version
Most teams wait to launch because they think there’s a right version hiding in the backlog. But the truth is, you only find the right version by shipping wrong versions quickly and paying attention.
We don’t fear mistakes at Hexa. We fear silence. We fear shipping too late to matter.
What “Fast, Then Right” looks like in practice
We write copy in 10 minutes, then improve it in production
We launch v1 of features to test concepts, not impress anyone
We treat changelogs like conversations — not ceremonies
We document publicly, learn quickly, and evolve visibly
And we make it safe for the team to get it wrong — because that’s how we get to what’s right.
Final Thought
You don’t win in SaaS by being the most perfect. You win by being the most responsive. And that only happens if you’re fast.
